Gideon Brothers appoints new directors of Marketing and Sales to support further growth

Gideon Brothers is happy to announce the appointment of Darrell Adams to the position of Director of Sales, and the addition of Sanja Buterin as Director of Marketing. The expertise and experience the two new directors bring to the organization will significantly contribute to the ongoing capacity-building efforts as Gideon Brothers continues to scale the business internationally.

Sanja Buterin is a senior marketing leader with international B2C and B2B experience, as well as business management experience at one of the biggest international marketing agency networks. She is joining Gideon Brothers from the position of Global Marketing Director at Infobip, a global leader in omnichannel communications, and the first company in Croatia to achieve the “unicorn” status.


Darrell Adams has a strong experience in B2B sales, primarily in companies focusing on automation in industrial sectors, and a deep understanding of Gideon Brothers’ target markets. Darrell Adams has held leadership positions in both sales and operations roles. His most recent position was General Manager for South East Asia & Oceania at Universal Robots, a prominent global robotics provider.

Matija Kopić, Gideon Brothers’ CEO and co-founder, notes the exciting period ahead.

“We at Gideon Brothers are seeing first-hand the surge of interest in autonomous mobile robots that market analysts consistently forecast. It’s amazing to see our customers and OEM partners as excited about the potential of vision-based autonomous technologies as we are. To support this growth, we’re strengthening Gideon Brothers’ organization, and both Sanja and Darrell will have an important role in this process,” Matija Kopić said.

Gideon Brothers has been steadily increasing headcount over the past several months – the team currently numbers around 90 people, including 9 PhDs, and there are currently more than 20 open positions.

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